Theme 01 · Biscuit · in development

Themes with a point of view.

We design and build original storefront themes for Shopify — and custom stores for brands that want something nobody else has.

See our themes Start a custom project

biscuit-demo.myshopify.com

biscuit DogsCatsSmall petsCart (2)

Everything they love, on repeat.Shop dogs

Dogs Cats Small pets Birds

01 / Themes

Built from a blank page. Every time.

No reskins of someone else’s theme. Each Gen2 theme starts from Shopify’s official skeleton and is designed around one kind of store.

In development · Shopify Theme Store

Biscuit

A warm, playful theme for pet stores — food, treats, toys and everyday care.

Subscription-first product page — subscribe & save sits next to one-time purchase, with delivery frequency built in.
“How long will a bag last?” — a feeding estimate driven by each product’s feeding guide.
Shop by pet — a color for every species, carried through collections and filters.
Fast and accessible — performance and accessibility tested on every release.

Notify me at launch Read the docs

Theme 02 Large-catalog stores — auto parts, tools & hardware In research

02 / Custom design

Need a store that’s one of one?

The same team that builds our themes designs custom storefronts. You get a design made for your brand and code you own.

Custom Shopify theme

A theme designed and built for your brand, your catalog and your customers — nothing off the shelf.

Theme customization

New sections, page templates and design changes on the theme you already use — Gen2 or any other.

Store setup & migration

Moving to Shopify from WooCommerce or another platform? We set up products, collections and pages.

Landing pages

Launch pages and campaign sites on Shopify, Framer or Webflow — designed to match your store.

01 · BriefWe listenYour brand, catalog, customers and goals.
02 · DesignWe designKey pages on a shared canvas you can comment on.
03 · BuildWe buildClean, documented code on a development store.
04 · LaunchWe launchGo live, then hand over everything you need.

03 / Platforms

Shopify first. More to come.

We start where most stores live, then bring original designs to other platforms — each one designed for that platform, never a copy.

Shopify

Themes and custom stores.

Now

WordPress

WooCommerce block themes.

Planned

Framer

Site and landing templates.

Planned

Webflow

Site templates.

Planned

04 / How we work

Four promises.

Original code

Every theme is written from scratch. No forks, no recolors of another theme.

Fast by default

We test home, collection and product pages for speed before every release.

Accessible

Real buttons, real labels, readable contrast and full keyboard support.

Real support

A person answers every support request within two business days.

05 / FAQ

Questions, answered.

Where will I be able to buy Biscuit?

Biscuit is being built for the Shopify Theme Store. Once it is approved, you’ll buy and install it directly from your Shopify admin. Leave your email in the form below and we’ll tell you when it’s live.

Can you customize a theme I already own?

Yes. We customize Gen2 themes and other Shopify themes — new sections, templates, design changes and fixes. Tell us what you need and send your store URL.

Do you work outside Shopify?

For custom projects, yes — we also design landing pages and sites on Framer and Webflow. Themes for WordPress, Framer and Webflow are planned.

How quickly will you reply?

Within two business days, usually sooner.

06 / Contact

Tell us about your store.

A custom project, a question about Biscuit or a partnership idea — it all lands in the same inbox.

Email: hello@gen2themes.com
Reply time: Within two business days
Theme support: Support form & docs